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Research papers

Canada's cross media consumer database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Pasquale A. Pellegrini, Hastings Withers
Company: comScore ARS
October 21, 2010
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Citation

Pellegrini and Withers (2010a, October 21). Canada's cross media consumer database. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/canada-s-cross-media-consumer-database